Ads backwards
1) For Kuleto's restaurant in San Francisco: a poster placed in the lobby of the American Conservatory Theater. "Dine at Kuleto's and be sure to make the curtain call." Making the curtain would probably do more to promote enjoyment of the play. If you would like to see another restaurant make the same mistake live and online, see the listing for Anjou here.
2) For Conoco gasoline and subsidiaries (nationally): "Life happens between empty and full." No, life happens between full and empty; fill-ups happen between empty and full.
2 Comments:
For a clever precisian, Nightquill missed a profound aspect of our American society. For the shareholders, particularly those in upper management at Conoco, life does indeed happen between empty and full.
One of the classic ad campaigns that went bust, one I have loved for years, was the campaign in South America for the new Chevrolet introduced there. It was the Chevy Nova. It took a few days of ads for the people at GM to realize that Nova in Spanish means "No Go." Perhaps the funniest ad campaign ever!
Miss your poems....
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